iv. Logo

Face of the company, Logo.

Read a lot about logos of different companies, and they all seem to share a clever story behind it.

So typically, we figure we would do the same.

It has to look cool, recognizable and a catchy story behind it.

This thought process led us to creating lots of logos which all seem to be missing something.

I think we tried to cram too many things into the logo, which created a feeling of missing pieces to every design we came up with.

Some did not have character, some looked too generic, some lacked story, some didn’t represent what our values were and so on.

Hit so many walls…wasn’t even funny anymore.

What we were trying to do was please everyone – making the perfect logo.

We were too concerned about making the logo right for everyone, that we drifted off course.

We took a step back and looked at what got us here in the first place.

Garment manufacturing, also known as a traditional business, here in Taiwan.

Remembering our roots, we went back to tradition and designed our logo off another tradition – stamps.

In this modern era, stamps are still widely used in Taiwan.

Some traditions are effective and do not fade out with time, just like clothing.

While we are breaking the mold of traditional garment manufacturing, we will always remember our roots.

Our knowledge in this field is the foundation of our brand.

It is what gives us the confidence to delivery products we know everyone will love and enjoy.

We shall carry it in our logo to remind us of how we got here and carry those strengths forward into the future.

It also looks cool, minimalist and has a story to it.

Perfect.